Your brand is the story people are telling themselves about you & your business... is it the story currently being told a match to how you want to be perceived?
In this online business world where list building is crucial, it's just as critical to thoughtfully plan out what happens after they opt-in.
People buy from those they know, like and trust...what are YOU doing to build that kind of relationship and trust with your tribe?
Because it's in the post opt-in "courtship" that your brand story has the opportunity to become one of loyalty and trust, or of disinterest and disconnect.
In this bite-sized episode I talk about creating a connection with your audience, and provide an example of a small simple thing I do that ALWAYS delights.
Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.