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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.

Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder. With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design. ::: With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.
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Oct 31, 2016

Your brand is the story people are telling themselves about you & your business... is it the story currently being told a match to how you want to be perceived?

In this online business world where list building is crucial, it's just as critical to thoughtfully plan out what happens after they opt-in.

People buy from those they know, like and trust...what are YOU doing to build that kind of relationship and trust with your tribe?

Because it's in the post opt-in "courtship" that your brand story has the opportunity to become one of loyalty and trust, or of disinterest and disconnect.

In this bite-sized episode I talk about creating a connection with your audience, and provide an example of a small simple thing I do that ALWAYS delights.

Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.

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