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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.

Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder. With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design. ::: With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.
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Oct 31, 2016

Every little thing you do within your business adds to the story people tell themselves about you, your brand and offerings. That story, is your brand.

So although it may seem a subtle thing to choose between the word Path or Funnel when describing the sequence of offerings you unveil to your new clients, the two words will hold different meanings and in turn become part of the story your people tell themselves.

In this episode I'm talking about the words Path and Funnel, but the idea of thoughtfully choosing your words within your brand and messaging is universal.

Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.

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