If left to run amuck the (industry & self imposed) SHOULDS will do everything in their power to pull you further and further away from creating a business that's in full alignment with you.
But the most insidious part of building your business based on shoulds... is that your brand story becomes confusing.
And a confused brand equals a click off your site (rather than a click YES, to opting-in)
Not sure the how & where of your version of... "Just Start?"
This free companion worksheet (originally offered with BOPCAST ep.3) will step you through in finding your next best (and most brand aligned) action to take within your business.