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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.

Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder. With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design. ::: With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.
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Nov 18, 2016

Personal Branding is VERY different from branding a product (where the product is front and center) or a company brand (say, Nike or Apple), yet because Personal Branding is a relatively new concept — many of the ‘standards’ from the old school branding have been brought into the personal branding space.


In this episode I flip the current online biz ‘standard’ around consistency on it’s head and insert the opinion that consistency has to do with HOW you SHOW UP, not in how often and what days you post your content, send your newsletter, etc.


When you’re building a Personal Brand Business the old school rules just don’t apply. It’s about you.

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