The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.

Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder. With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design. ::: With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.


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Dec 18, 2016
Setting your Biz True North is like creating a non-negotiable tether between you (how you want to show up, the impact you want to make) and the business you want to build.
It’s so very easy to get taken off track through comparison, shiny object syndrome, the latest social platform... you name it, everywhere you turn — a myriad of distractions await.
In this episode I walk you through 3 questions that set the foundation (& tone) of your Biz True North. A brand alignment tool that you can use in all of your business decisions (as well as a powerful ritual at the beginning of a new year and/or quarter). 
This practice of checking in to see if what you’re taking action on (offerings, collaborations, marketing) and your Biz True North match up — will, bottom line — result in a brand that attracts (and a biz that delights) you and your perfect-fit people.
This is where you mold your brand story to match what you WANT to build.
Listen and if you want to dive in deeper there’s a companion worksheet to explore these questions in more depth.
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