Setting your Biz True North is like creating a non-negotiable tether between you (how you want to show up, the impact you want to make) and the business you want to build.
It’s so very easy to get taken off track through comparison, shiny object syndrome, the latest social platform... you name it, everywhere you turn — a myriad of distractions await.
In this episode I walk you through 3 questions that set the foundation (& tone) of your Biz True North. A brand alignment tool that you can use in all of your business decisions (as well as a powerful ritual at the beginning of a new year and/or quarter).
This practice of checking in to see if what you’re taking action on (offerings, collaborations, marketing) and your Biz True North match up — will, bottom line — result in a brand that attracts (and a biz that delights) you and your perfect-fit people.
This is where you mold your brand story to match what you WANT to build.
Listen and if you want to dive in deeper there’s a companion worksheet to explore these questions in more depth.