The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.

Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder. With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design. ::: With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
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The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.


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Feb 7, 2017

As a brand and alignment coach, a lot of the conversations I have with my clients focuses on mindset– the bravery, the vulnerability, the grit, the gumption– and what it takes to actually put your “thing” (whatever that “thing” may be) out into the world.


In this episode, I’m discussing the constant journey in, and out of our comfort zones and the stories we tell ourselves that get in our way. What I love about this topic is that it puts the power in our hands; we have the choice on how we’re going to show up.


We have a comfort zone that is so cozy to stay in, but the flipside is that if we don’t go past the comfort zone (and don’t take that leap), then we’re stuck in that pretty horrific space of purgatory: on our ideas not being realized, on never knowing whether the “thing” we wanted to do, could have taken off or not.


In this episode I cover

  • A vulnerable reveal of a (self-identification) story I told myself for so long that was like a shield of armor and protection…a place of comfort for sure.
  • How these types of self-identifications/stories that we create for ourselves allow us to to lean upon them in a crutch-like manner when facing resistance in doing something outside our comfort zone
  • Why it’s a continuous discovery to look at your patterns, look at your stories, and the way you’re holding yourself back.


And pose a few questions to you…

  • Within your own life and business, where are areas that you’ve been playing it a little bit safe?
  • Are there stories (or self-identifications) that you are telling yourself, that you’re hiding behind, that are not true and therefore holding you back?


Bottom line if you find yourself repeatedly hitting up against certain patterns that are holding you back, then it’s time to make a choice…


Will you do the work to find your way past them, or not?


Not means hanging out in entrepreneurs purgatory for a spell,


and I KNOW you don’t want to be there.


With hands extended, I hope you’ll join me on the flip-side were, yeah… it’s a bit scary… but crazy rewarding too.


xo, H




Links & Mentions From This Episode:

Todd Herman


BOP 008: DO THIS First Step in Creating a Personal Brand Business (and attract your perfect-fit clients)


I know there’s a ton of great content to choose from in this online biz building space, and here you are listening to mine! Honored, humbled & oh-so grateful. If you enjoyed today’s episode, please share it using the social media buttons above.


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